01
Discoverable in marketplace
MASTER PITCH DECK · 2026
Owambe Planner
The operating marketplace for Nigerian events.
Plan events. Find vendors. Manage the journey from idea to execution in one connected system.
owambeplanner.comUniversal company deck
01 · PROBLEM
The problem
Event planning is still fragmented.
Too many places
Planners move between Instagram, WhatsApp, referrals, calls, notes and screenshots.
Too little trust
Vendor quality, responsiveness, pricing and credibility are difficult to judge.
Too little structure
Budgets, quotes, invoices, deadlines and follow-ups are scattered across different tools.
Vendors feel the same fragmentation. Leads arrive through DMs, calls and referrals with limited visibility, weak follow-up tools and no event-focused operating layer.
02 · MARKET
Market opportunity
A large, recurring event economy.
237.5M
Nigerians
2025 population estimate.
$10.67B
Events industry
Estimated Nigeria market size in 2025.
37
State-level markets
36 states plus the FCT.
Supply is fragmented
4,241 active vendor profiles across 21 categories
One current wedding-vendor directory snapshot, not a national census.
21+
Sources: UNData (Nigeria population 2025); Deep Market Insights (Nigeria Events Industry 2025); INEC (36 states + FCT); Marriage In Nigeria vendor landscape snapshot, 26 Aug 2026.
03 · WHY THIS MARKET
One event. Many transactions.
Every event activates an ecosystem.
Weddings, birthdays, funerals, naming ceremonies, corporate events, religious events, concerts, festivals and private celebrations all create recurring demand.
Venue + Catering + Decor
Photo + Video + Entertainment
Fashion + Beauty + Rentals
Logistics + Security + Power + Planning
1
event can create demand across many vendor categories.
04 · SOLUTION
The solution
Plan the event and access the supply in one system.
Create an event, set priorities and budget, discover vendors, communicate, receive quotes, track invoices and keep progress visible through execution.
Planning workspace
Vendor marketplace
Broski AI
05 · HOW IT WORKS
Simple by design
From idea to execution.
01 · Create
Event type, date, city, guests, budget and priorities.
→
02 · Discover
Find relevant vendors by category and location.
→
03 · Engage
Chat, compare options, receive quotes and invoices.
→
04 · Execute
Track progress, spend and next actions to completion.
06 · ECOSYSTEM
Two-sided by design
Demand and supply work side by side.
For planners
Get the event done faster.
Plan and track priorities
Discover and save vendors
Chat, quotes and invoices
Budget and progress visibility
⇄
For vendors
Get discovered and operate better.
Professional storefront
Listings and enquiries
Bookings and invoicing
Insights and paid visibility
07 · DIFFERENTIATION
Why Owambe Planner
Not another directory. Not another checklist.
We designed around the actual flow of planning an event and connected that workflow directly to the marketplace.
Planning + marketplace
Both sides of the event journey in one connected ecosystem.
Need-based discovery
Vendor discovery tied to what the event actually requires.
Vendor operations
Profiles, enquiries, bookings, invoices and insights.
Broski AI
Practical outputs such as budgets, timelines and next steps.
08 · TRACTION
Early validation
From marketplace discovery to a paying customer.
Real marketplace activity, shown with the actual listing and vendor conversation.
02
Listing ready to convert
03
Vendor gets a customer
Observed journey: listing live → customer discovers vendor → vendor gets a customer.
08B · PROOF OF OUTCOME
Completed journey
Delivery happened, then the customer left proof.
Three independent pieces of evidence from the same marketplace journey.
04
Order delivered
05
Customer feedback
06
Public 5-star review
Proof loop: customer acquired → order delivered → positive customer feedback → public review.
09 · BUSINESS MODEL
Embedded monetization
Become indispensable first. Monetize the value created.
The goal is not to charge everyone immediately. The goal is to become the system planners and vendors rely on, then scale revenue alongside useful marketplace activity.
Vendor visibility
Promoted listings, boosts and paid discovery.
Vendor business tools
Premium insights, lead management and advanced operations.
Planner premium
Advanced Broski AI planning, reports and productivity.
Future service fees
Selected commercial flows where the platform creates measurable value.
10 · GROWTH
Go-to-market
Build density, then expand.
1
Supply
Vendor ambassadors, referrals and category-focused onboarding.
2
Demand
Creator demos, TikTok, Instagram and WhatsApp communities.
3
Intent
SEO pages for city + category searches and partner distribution.
4
Expansion
Enter new markets when vendor depth and planner demand justify it.
11 · GEOGRAPHY
Market entry
Density before nationwide claims.
Start where event activity and vendor density are strongest, then expand using real marketplace data.
1
Core
Lagos + Abuja/FCT
10+
Priority markets
Rivers, Oyo, Ogun, Edo, Enugu, Anambra, Imo, Akwa Ibom, Kano and more.
37
Long term
All 36 states + FCT.
12 · COMPETITION
Competitive landscape
We compete with software and the status quo.
Directories
Strong for discovery, but often disconnected from the full planning workflow.
Planning tools
Help organize the event, but often stop before marketplace execution.
The real incumbent
Instagram + WhatsApp + Google + referrals + spreadsheets + calls.
Owambe connects planning, discovery, communication, quotes, invoices and vendor operations around one event journey.
13 · FLYWHEEL
Marketplace flywheel
The product gets stronger as both sides grow.
More planners
More vendor demand
Better vendor depth
Better planning outcomes
Trust + repeat usage + referrals
14 · PRODUCT
Product & technology
Built around the complete workflow.
Planner workspace
Vendor marketplace
Chat, quotes and invoices
Broski AI planning
Vendor operations and insights
KYC, moderation, support and admin controls
15 · TRUST
Marketplace quality
Trust is infrastructure, not a badge.
Growth only matters if planners believe the marketplace and vendors believe the leads.
KYC
Vendor verification.
Signals
Complete profiles, reviews and performance.
Moderation
Reports, suspension and appeals.
Clarity
Verified, Top Vendor and Promoted stay distinct.
16 · ROADMAP
Roadmap
From useful planning tool to event-market infrastructure.
1
Deepen
Improve core planner workflows and vendor marketplace liquidity.
2
Densify
Grow verified vendor supply in priority cities and categories.
3
Optimize
Improve matching, insights, booking flows and Broski outputs.
4
Expand
Scale city by city across Nigeria as marketplace data supports it.
17 · TEAM
Leadership & core team
Built by a multidisciplinary team focused on product, marketplace and execution.
Founder
Victor Ajakaye
Co-founder & Lead Developer
John Edwards
Operations Manager
Otokiti Blessing
Legal & Compliance
Iyanu Afolalu
Bookkeeping & Accounting
Victoria Ajinomoh
Visual Designer
Isibor Morenike
18 · VISION
Our vision
Building the infrastructure for how events are planned and how event businesses grow.
owambeplanner.comPlan events. Find vendors. Get it done.
APPENDIX · SOURCES
Research notes
Key public sources used in the master deck.
Market scale
UNData Nigeria profile — 2025 population 237.528M.
Deep Market Insights — Nigeria Events Industry estimated at US$10.67B in 2025, projected US$27.5B by 2034.
Geography & supply
INEC — 36 states + FCT / 37 state offices.
Marriage In Nigeria — 4,241 active vendor profiles, 5,825 service selections across 21 categories, snapshot 26 Aug 2026.
Market-size figures shown in this deck are third-party research estimates and are cited for transparency.